Rooibos Joyeux by Betjeman & Barton

We offer you a high quality coffee. It is sustainably and authentically sourced, and meets quality criteria identified by specialists, thus classifying it as a "specialty" coffee.

Our sourceur travels the world, no less than 18 countries, to find the finest coffees. He studies the geographical location of the plantation, the nature of the soil, the altitude, the sunshine, the climate but also the varieties and harvesting methods in order to guarantee the sensory qualities of the coffee. We use the "picking" method to select only ripe cherries by hand. This is a long and difficult method, which requires 4 to 8 passes per coffee tree. Depending on the fermentation and the quality of the drying, the coffee will develop different and particular aromatic profiles. To develop our range of Cafés Joyeux, we work with a traditional roasting workshop in Strasbourg which works on different recipes called "blends". The blend allows us to better balance the aromatic palette of the coffee and thus to appeal to the tastes of as many people as possible. All our recipes are created by a "Meilleure Ouvrière de France" (MOF). All our coffees are roasted in France.